**Warning – This is a long post. I’m writing this as a RAW release for myself, but at the same time, I KNOW it will help someone else. **
Picture this, you post a status update, people swoon, you go to bed and you wake up with a few extra hundred dollars in your Paypal account. That was my life in 2012.
And. I. Loved. It.
I had an online boutique that was bringing in some nice additional income. Right when things were really taking off and I had my biggest sale ever, I CRASHED. Normally the energizer bunny when it came to product fulfillment and shipping, I found myself going to bed at 7pm regardless of my obligations. This wasn’t me, something wasn’t right. Turns out I was pregnant and my low thyroid just wasn’t providing enough fuel for both of the inhabitants of my body (my baby & me). As soon as I completed the fulfillment of those last orders I was DONE with that first business. I decided to take blogging more seriously as my business coach had previously instructed me to.
After my daughter was born, I hoped that blogging would bring me in the same type of income that my online boutique did. I was in for a rude awakening. I had made blogging out to be my Great White Hope for a stay at home opportunity and honestly it just didn’t pan out that way. This was due to the way I had my brand set up at the time. I was a lifestyle blogger who was 100% dependent on the mercy of sponsored posts. The problem was, I wasn’t a writer and when you blog under a business model like that you need to blog consistently in order to drive large traffic. When sponsored posts are your main revenue stream you need sizable traffic in order to be viewed as a more desirable partner for brands to work with. While I am extremely grateful for the income that I did generate from sponsored post over the last year, it was not at the same level of frequency as my online boutique and I truly missed that.
Why I Stopped Being a Blogger
Mindset was a huge thing that plagued me as a blogger. The African American blogging community is a very close knit community and I have met some PHENOMENAL people in this community, people who I have become extremely close with. However, idolism tends to plague bloggers of all backgrounds. You hear that Miss Gemini 266 has over 90,000 followers on Facebook and gets 100K hits to her blog per month. All of a sudden you feel like wow “My brand ain’t sh*t, and aint neva gonna be sh*t” or you don’t want to launch a product you’ve had on your heart because well… “Miss Gemini 266 has been blogging for over 5 years and even she doesn’t charge for that”. Really? Like what does that even f*cking mean? Perhaps Miss Gemini 266 is unknowingly missing out on a huge revenue stream? AND NOW Dummy, so are you, because you believe more in Miss Gemini 266 than you do your own freakin’ self! Self-worth is a motha and comparison is the ultimate thief of joy. If you have this problem, I urge you to get a grip and break free of comparison.
When I referred to myself as I blogger, it was like something wasn’t clicking, there was a gap, and a bit of murkiness to my brand that I just could not figure out for the life of me. Early on, I realized that I was much more interested in the business of blogging than blogging as an art. This was a bit problematic for me in the beginning, because I was in community with other bloggers who were serious about becoming writers or had even attended college for journalism. I had even witnessed a few of my blogger buddies bash business bloggers. BUT HERE’S THE THING – I went to school for business. I have a freaking M.B.A., so it’s only natural that I am interested in what? Business. However, I was allowing my true dreams to be smothered by the limitations and viewpoints of others.
How old was I again? AND exactly how many kids do I have? I wasn’t walking into what God created me for because Miss Gemini 266 doesn’t like business bloggers or people who position themselves as marketing experts? I was playing small.
Shame on me.
TRUST, that sh*t won’t happen again.
What I’ve realized is – the same thing I had been yearning for had also been yearning for me. Once I started being more of who I was, instead of trying to fit into a blogger success formula, more opportunities began to come my way. This is what you call ALIGNMENT. I created a viable business model for myself. Instead of me sitting around writing more and more blog posts hoping that someone select me for a sponsored post, I began creating my own opportunities (btw- let’s be clear, I do still enjoy sponsored partnerships, lol). I have returned to the path of waking up to new money in my account on a consistent basis and I LOVE it. This is not to brag or over-inflate the current state of my lifestyle because there is ALWAYS room for growth.
However, I am PROUD to say I’m doing AMAZING things and I celebrate my growth. I’m standing in MY power! In the past year I have gained clients, launched courses, and started a premium mastermind membership program. I couldn’t have done any of this if I didn’t change my mindset. My friends you are looking at an entrepreneur who blogs, not just a blogger. You are also witnessing a woman on a mission to help others, totally unleashed, and owning her greatness.
I’m ready and open for what 2015 has in store, I hope that you are as well!
Let’s Get it!